Odin comes from a long line of culinary chefs and marines, from whom he inherited a need for creative expression (not to mention an unconditional love for food) and a burning desire to see the world. This curious mix propelled him to various locales during his career, most notably New York and Amsterdam.
Back in Belgium, he became the Creative Director at Boondoggle and later partnered with Peter Ampe at DDB where they steered the business to four Agency of the Year awards.
With the entrepreneurial bug nibbling at his brain for a number of years, Odin took the leap and founded his own creative agency, Mutant. They're currently working for brands such as Eastpak, UNICEF global and Studio Brussel. In 2019 they were elected Best Belgian Newcomer Agency.